Anybody here in NYC see these new "Make NYC Your Gym" ads lining the subways and all around town? I think it's a pretty neat idea for a campaign. Here are some of the posters they've put out so far:
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Pretty straightforward campaign, right? Well, I just got the scoop on the next batch of ads coming out, and it looks like they're kicking things up a notch. And since I have such a great relationship with the NYC Department of Health and Mental Hygiene (just roll with it) they've allowed me to debut them here on (Un)Paused! Check them out:
Seems a little controversial, no? Well, far be it from me to judge the NYC Department of Health and Mental Hygiene. Whatever gets people moving, I suppose.
-Matt
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